How to create an irresistible lead magnet easily and quickly to develop your business
In this article, I will explain how to create an irresistible lead magnet in order to attract the prospects and customers you are looking for.
Before I move to the tips, I remind you that if you need personalized coaching, you can take advantage of the expertise of a business coach.
What is a lead magnet?
A lead magnet is a free product or service that you provide to your potential customers in exchange for their personal information.
What is the purpose of a lead magnet?
A lead magnet has three main functions:
- highlight your expertise
- create and strengthen the relationship of trust with your prospects
- sell your products and services
Here are my tips for creating an effective lead magnet.
1 – Identify the needs and fears of your customers
Your prospects don’t want to give you their email address if you don’t offer them something that helps them solve even if partially one of their difficulties.
That’s why creating a truly effective lead magnet requires identifying your audience’s current problems.
To do this, you need to research, define hypotheses and test them by creating a lead magnet that will make your target audience curious.
If you fail at this level, all your efforts will be in vain.
2 – Focus on a specific aspect
Your lead magnet should allow you to start solving a specific problem.
If your lead magnet is too broad, it won’t be relevant to your audience.
But creating a lead magnet focused on a specific aspect is also important to:
- make it easier for you to create it
- prepare and market a service or product that completely solves the same problem
- differentiate yourself from your competitors
- increase your sales
3 – Choose the format that suits you best
You should choose a lead magnet format that you feel most comfortable with.
If you like to write and you are convincing in writing, an ebook or a checklist are good solutions.
If you feel comfortable in front of a camera because you are used to make videos to promote your business, video is the format that allows you to connect with your prospects better than other formats.
If you have good creative skills, you can create an infographic or any other visual support to summarize key concepts in a few seconds.
Your goal is to create a document:
- qualitative enough to show that you are an expert in your field
- that helps your prospect take a step forward in solving a specific problem
4 – Create your lead magnet easily and quickly
Creating your lead magnet should not take you several weeks.
Most of the time, a few hours of work will allow you to create a fairly qualitative and attractive document.
To create a lead magnet easily, you can:
- use your old blog posts and further elaborate on them
- take inspiration from your competitors’ posts or their lead magnets to improve them
- make a summary of your research on the internet
- create an online questionnaire, send it to your current customers and use their answers
Remember that your objective is to test whether or not your lead magnet meets a real need of your customers.
If you spend too long doing something that is not relevant, you will waste a lot of time.
5 – Test your lead magnet
Once your lead magnet is created, your goal is to test its effectiveness, i.e. to check if it generates interest from the people you are targeting and if they are willing to share their contact information with you.
To test your lead magnet, you need a reliable tool that allows you to create what is called a capture page, i.e. a page that allows you to obtain the contact information of your prospects.
You have several tools at your disposal and the one I use and recommend for its quality, reliability and excellent value for money is GetResponse. You can test GetResponse for free for 30 days and without leaving your credit card.
You can test your capture page and even test two or more versions of this page to understand what motivates your prospects to provide you with their contact information.
If you don’t know how to create a capture page, we can help you create an effective one for your business.
6 – Generate targeted traffic to promote your lead magnet
The purpose of the lead magnet is to attract prospects who need your expertise and to create a trusting relationship with your leads so that they see you as the best person to help them solve their problems.
You can’t attract the right people if you don’t have the right strategy to attract them or if you don’t know who your ideal customers are.
Assuming you know the customers you are targeting, the two free strategies to help you generate qualified leads are:
- a relevant content strategy on your website and on social media
- a relevant sharing strategy on social and professional networks
Creating an effective content marketing strategy will allow you to improve your ranking on Google through:
- articles on your blog
- videos on YouTube
- other search results such as Facebook pages
It is very important to have a quality host to have a site that loads quickly.
This is especially true nowadays because most people use smartphones to browse the internet.
If your site loads too slowly, you lose customers.
Personally, after several tests, I recommend infomaniak because it is a very high level host.
Sharing your content on social and professional networks will be more effective if you target the groups where you already have the potential customers you are interested in.
Other paid strategies exist to target your prospects but that’s not the focus of this article.
Conclusion on how to create a lead magnet
In this article, I shared with you some tips based on my experience that will enable you to create an effective lead magnet to attract the prospects that require your skills.
If you need help understanding how to create a lead magnet or more in general to grow your business, write to us through our contact form and book a free initial consultation with an business coach, or call us by phone or WhatsApp at +33 6 69 46 03 79.
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Français : Comment créer un lead magnet efficace facilement et rapidement
Italiano: Come creare un lead magnet efficace facilmente e rapidamente