14 tips on how to increase open rate in email marketing
In this article, you will discover how to increase open rate in email marketing.
Discover my tips now!
1 – Provide a benefit for your reader
You are competing with dozens of companies and in order to stand out, you need to highlight a benefit for your prospects straight in the title of your email.
If you don’t, you will reduce your open rate.
Here are some examples of benefits:
- Speed
- Attractive price
- Ease of use
By emphasizing a benefit that is relevant to the needs of your potential customers, you will be able to have a higher open rate.
2 – Use a confidential tone
In the title of your email, it is essential to use a personal approach because people prefer an individualized speech rather than mass communication.
A simple way to achieve this result is to insert the person’s first name at the beginning of the message.
You don’t need to manually insert each recipient’s name, but you can use an email marketing platform like GetResponse that allows you to set up this option for your entire list with a single click.
Just write as you would with a friend and you’ll be able to boost your open rate.
3 – Choose an email marketing service with an excellent deliverability rate
The deliverability rate of your emails is vital to the success of your marketing campaigns.
If the service you use for your mailings is not reliable, only a small percentage of people will receive your email.
On the other hand, by choosing a more trustworthy service you will improve the efficiency of your work.
The service I use that provides an excellent deliverability rate is GetResponse.
4 – Evaluate the risk of ending up in spam emails
To reduce the risk of your e-mails falling into spam, you can use a free service like mail tester.
In GetResponse, you also have the possibility to perform an anti-spam check before sending your mail.
The most important thing to avoid your email landing in spam is to avoid keywords that are often used by spammers, such as free, sale, buy now, etc.
Be more creative and use expressions that are as convincing as the previous ones but that do not look like spam.
5 – Test your mailing on a small part of your database
If you are used to sending your emails to all your contacts in order to save time, I recommend you do something different.
Test one title at a time and therefore one email at a time on a small sample of your audience.
Doing this will allow you to test your marketing strategy while avoiding reducing your chances of success.
If your first mailing gives you positive results, you can either send all the e-mails to your list or do another test to see if you get better results than the first mail.
6 – Clean up your email list
Do you remember the last time you cleaned up your prospects list?
If the answer is no, I suggest you update it today.
Eliminating from your list the people who never answer your emails is important because it will allow you to increase your open rate and avoid the emails you send ending up in the spam box.
In short, once a month eliminate from your list of prospects those who are no longer interested in taking advantage of your expertise.
7 – Prefer text-based emails
You probably take some time to create visual elements to enrich the quality of your email.
However, you realize that few of your prospects receive them.
The reason is simple, emails that contain images are more likely to end up in spam because email providers automatically place them in junk mail or in the advertising category.
If you want to improve the open rate of your emails, take more time to prepare a high-quality text mail tailored to your audience.
8 – Segment your list
If you have obtained email addresses from several lead magnets dealing with different subjects, you should not send all your communications to all your prospect lists.
If you want to learn how to create a lead magnet, I suggest you read my article on how to create an effective lead magnet easily and quickly.
Limit yourself to sending relevant content to each of your lists.
If you don’t, you will have more and more people deciding to unsubscribe from your list and you will lose opportunities to grow your customer base.
If you are short on time, produce fewer articles and videos and only share content that is relevant to each prospect segment.
9 – Send yourself the email
After you have completed your email and read the text, you can do a second check.
This is essential to make sure there are no spelling mistakes and to verify if your email arrives in your mailbox and not in the spam.
This test is also important to make sure that the title and the beginning of your text are visible.
10 – Send your mail at the right time
In order to optimize the effectiveness of your mailing, you need to send your emails during the hours in which your prospects are most likely to check their emails.
In GetResponse, you can maximize your open rate by selecting the perfect timing option.
Another way to ensure you send your emails at the most convenient time is to send them either early in the morning or late at night.
11 – Stay in constant touch with your prospects
Once your prospects have subscribed to your list it is extremely important to keep in touch with them so that they remember you and how they came to know you.
For example, as a result of a lead magnet in which they gave you their contact information.
So try to send at least one email per week.
You can also organize surveys to ask them what topics they are most interested in.
Doing this will allow you to continue to produce relevant content for these people and will increase your email open rate.
12 – Optimize the first line of your email
Long before opening your email, your prospect does three things:
- Check if they are familiar with your email
- Quickly read the title of your email
- Read the first words that appear next to the title of your email
Then, he makes the decision to open your email or not.
If you have followed the previous tips, all you have to do is optimize the first few words of your email text.
13 – Send your email to people who have not opened it
What do you do after sending a bulk email?
If you only want to check your opening rate, I recommend you try a different approach.
Change your title and or the beginning of the email and send it back to those who didn’t see it or who wasn’t convinced by the title.
GetResponse allows you to select in one click all the people who didn’t open your email and send them the same or a different text.
You can also change the title and try to send the mail at different times.
14 – Write down your best titles
Over time you will be able to test dozens of email titles.
In order to save time and at the same time increase the opening rate of your emails, I suggest you:
- write a list of your best headlines
- continue to optimize them further
- use them as first priority
By doing this you will easily increase the open rate of all your emails.
Conclusion on how to increase the open rate of your emails
In this article, I have provided you with 14 tips to increase the effectiveness of your mailings.
To make it easier for you, I suggest you try GetResponse.
If you want to benefit from the expertise of a business coach to grow your business, write to us now using our contact form, or call us by phone or WhatsApp at +33 6 69 46 03 79.
Read this article in other languages
Français : Comment augmenter le taux d’ouverture de vos emails : 14 conseils efficaces
Italiano: Come aumentare il tasso di apertura delle vostre email:14 consigli efficaci