4 tips to make your career or business explode in 2022
In this article on how to create the perfect LinkedIn profile, you will discover all the essential tips to stand out from the crowd and boost your professional life faster.
Whether you’re a professional looking for a job or a business owner looking to grow your business, by following the tips I’m about to present, you’ll be able to maximize your opportunities for success.
Without further ado, take a look at my tips.
1 – Focus immediately on what makes you unique
There are four key elements that need to be optimized first to create the perfect LinkedIn profile:
- Your photo
- The background
- Your first and last name
- The profile title
The photo is the first point of contact with your network and is the factor that will convey the first impression to people who visit your profile.
Here are the tips for a perfect photo:
- Look in front of you
- Choose a good resolution
- Personalize the background of your photo
- Choose the right dress code for your profession
The background should be used to highlight your company logo and or the added value you are able to bring to your audience.
Regarding the first and last name section, I advise you to use all the characters at your disposal to insert:
- Your job title
- At least one factor that makes you different or unique
- At least one of your greatest expertise
Finally, in the title of the profile, you should put a catchphrase that specifies what you are able to bring to your audience and how you can help them.
2 – Get found by the people who need you the most
In order to be found by the people who need your expertise, you should optimize your profile for both the internal LinkedIn search engine and Google.
To do this you need to optimize your title to beat the competition on both LinkedIn and the search engines.
In order to increase your visibility, I recommend:
- choose keywords in your title that explain what makes you unique
- optimize your title by taking into account the level of competition
Another way to attract the attention of professionals who are looking for your skills is to create and publish regular content directly related to their needs.
If you have a website you can use your website otherwise you can write articles directly on LinkedIn and share them with your network.
Regarding the form of content to put forward on LinkedIn, you will gain visibility by focusing on videos because still very few people offer this type of content.
To maximize your visibility on this network, I recommend you upload your video directly on LinkedIn.
3 – Ask for recommendations
The social proof you can put forth through testimonials from former employers, clients, and other professionals is extremely important.
However, only a few people take the time to ask for recommendations.
Most often it’s because of the fear of rejection.
But if you want to create the perfect LinkedIn profile you need to overcome this emotion.
Why is it so important to have testimonials?
Psychology research has repeatedly shown that we tend to believe more in what we hear from others.
In practice, the impact of testimonials is often far more powerful than any type of pitch you put forth on LinkedIn and outside of this professional network.
Now that you understand the importance of getting recommendations for your profile, you need to decide who to ask.
To make the best choice, I suggest you choose quality over quantity.
It is better to have two or three high-quality recommendations than ten recommendations that add no value to your LinkedIn profile.
To summarize, ask for a recommendation exclusively from professionals who highly valued your skills.
This can be a former:
- manager or colleague if you are looking for a job as an employee
- client if you are an entrepreneur or business owner
- teacher if you are a student or have restarted your studies
4 – Focus on the about section
In this section, you will give some more personal information about yourself while explaining your role, your company’s role, and the type of needs you are able to meet.
You can take advantage of this section to:
- highlight the human and professional qualities that characterize you the most
- specify the means by which you prefer to be contacted
- talk about your website, YouTube channel, etc.
- describe the products and/or services you offer
- detail the projects in which you have participated
In summary, in this section, you will make the link between your personality and the competencies you are capable of bringing to professionals who require your expertise.
At the end of this section, write a call to action.
If you are a job seeker, explain that you are willing to receive referral requests or prefer to be contacted on your cell phone.
If you are a business owner, ask to be contacted through your company’s contact form or invite people to subscribe to your YouTube channel.
If you’re a student, highlight a project you’ve been involved in along with your email and phone number.
Conclusion on how to create the perfect LinkedIn profile
In this article, I’ve offered you 4 tips on how to create the perfect LinkedIn profile and succeed in your job search or in your business goals.
If you need to improve your resume, you can check my article on how to improve your resume.
If you want to take advantage of the expertise of a career transition coach or a business coach, write to us now through our contact form, or call us by phone or WhatsApp at +33 6 69 46 03 79.
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Read this article in other languages
Français : Profil LinkedIn parfait ? Progressez dans votre carrière ou votre business
Italiano: Profilo LinkedIn efficace? Progredire nella carriera o nel business