What are the characteristics of customized coaching?

customized coaching

In this article, I will talk about recent developments in the coaching market and the impact that certain coaching platforms can have on the quality of coaching.

Whether it is coaching for individuals or corporate coaching for managers or executives, the tendency of some large coaching firms and platforms is to offer “one size fits all” coaching at the expense of customized coaching.

But the results that can be obtained with this approach can in no way be compared with the quality of an approach focused on the specificity of each individual.

But what do we mean by tailor-made coaching?

Here is my definition right away.

Definition of customized coaching

Customized coaching is an intervention offered by a personal development coach or a business coach.

It consists in adapting the coaching to the needs that the coachee brings to the coach session after session.

This means that the coach adapts his expertise to the client and does not impose a specific tool, technique, or method.

In short, customized coaching is a form of guidance that adapts to the coachee whereas other forms of coaching are closer to training or consulting action.

What are the specificities of customized coaching?

The personality of the client

Customized coaching has multiple advantages for the client because this approach can be adapted to the personality of each individual.

For example, we do not coach an introvert or an extrovert in the same way as we do not have the same type of coaching with a person who speaks a lot or with one who expresses himself very little.

The level of motivation of the client

The same goes for the client’s level of motivation.

Just because a person decides to hire a coach it does not mean that he or she is motivated to take action and engage in the coaching process.

In an individualized approach, the coach must assess the level of motivation of his client and adapt his intervention in order to find the right balance.

Customized coaching is the right mix of developing motivation and implementing new behavioral habits.

The real role of the coach

In customized coaching, a coach does not make any assumptions, what counts is what the client decides to share with him session after session.

The coach is not there to give advice unless he is hired as a consultant.

He is not there to teach either, although he may do so from time to time when it is required.

The role of the coach is :

  • to understand what the client is feeling in order to help him clarify his priorities and the actions he desires to take
  • to be an honest observer of what the client is experiencing in his personal or professional life

The different modalities of customized coaching

Coaching can be provided face to face if you live in the same city as the coach.

For example, if you live in New York you can be coached by a life coach in New York.

But nowadays most people prefer online coaching.

This last choice allows you to benefit from coaching from anywhere without the need to travel.

Conclusion on customized coaching

Customized coaching is neither consulting nor training.

Nor is it the automatic application of a catch-all coaching protocol.

It is a qualitative approach that aims at adapting itself session after session to the goal, the needs, and the challenges of the client who benefits from it.

If you want to take advantage of the expertise of an online coach from our coaching firm, write to us now using our contact form, call us at +33 6 69 46 03 79 or contact us on WhatsApp at +33 6 69 46 03 79.

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This article is also available in other languages

Français Quelles sont les spécificités du coaching sur mesure

ItalianoQuali sono le caratteristiche del coaching personalizzato o su misura

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